Good Vision, Strategy, Goals, and Objectives help organizations get aligned, drive quality, and improve business performance. A first step to getting that alignment begins with a clear understanding of what Vision, Strategy, Goals, and Objectives are and how they are related:
Vision: an aspirational description of what you want to achieve
Vision: an aspirational description of what you want to achieve
Strategy: a plan of action to fulfill the
vision
Goals: the things you will accomplish as you
execute the strategy
Objectives: the things you will do to get to
a goalHere are two simple guidelines to help people in the practical application of Vision, Strategy, Goals, and Objectives.
- Vision, Strategy, Goals, Objectives guideline - provides simple definitions
- Goals and Objective guideline - focuses at the team and individual level
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